Believer in the right to access entrepreneurship. Silicon Valley node building and broadening the channels of connection between people and ideas for access and innovation to flow. Come-up game strong: @ColdStone > @Apple > @Tesla > @Oracle > @A16Z > @GoaPladin
Build a brand focused on broadening the channels of connection between people and ideas for access and innovation to flow.
Build a platform that conveys Sterling’s experience and authority in the startup and technology ecosystem by showing the people and spaces that he has access to.
Provide Terell with a channel to add value to heads of corporate innovations, partners of small venture capital firms, and executives of economic development organizations.
Support Sterling in communicating that he is a resource that his audience can hire to solve problems leveraging his knowledge and relationships.
Standardize for the purpose of scale how he supports people of color looking to enter into tech or currently working at large enterprise tech companies.
Brand & Service Marks
AND Grandma’s Quilt
Sterling’s palette is an expression of his warm personality, ambitious vision, and grounded nature. His grandmother gave him and his siblings a piece of quilt as a child; it returns in his graphic identity as a reminder of his roots, and the network he weaves through the sewing of new connections.
The identity features the font “Agenda” for its sophisticated but approachable forms and effortless versatility.
It’s frequent that people introduce each other at tech events in the Bay by how they know Terell. A bona fide connector, Sterling required his own unique graphic expression of nodes. Used in his central marks and across his activations, they bind his identity and community together.