Terell Sterling

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Empowering Connector

Innovation Strategist

Venture Capitalist

Believer in the right to access entrepreneurship. Silicon Valley node building and broadening the channels of connection between people and ideas for access and innovation to flow. Come-up game strong: @ColdStone > @Apple > @Tesla > @Oracle > @A16Z > @GoaPladin

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“If you’re ready to level up, this is where you go for a return on investment.

I was skeptical at first about the extent of the discovery process. Turns out it yielded some of the most raw and meaningful insights about myself I’ve had in years. It even brought me closer to my family and friends in ways I couldn’t have predicted.

iindividual isn’t a vendor to me, they’re a team of leaders and friends that I’ll be building big things with for years to come.”
Terell
 
 
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Identity Development

 
 
 

Brand Brief

Build a brand focused on broadening the channels of connection between people and ideas for access and innovation to flow.

Platform Brief

  • Build a platform that conveys Sterling’s experience and authority in the startup and technology ecosystem by showing the people and spaces that he has access to.

  • Provide Terell with a channel to add value to heads of corporate innovations, partners of small venture capital firms, and executives of economic development organizations.

  • Support Sterling in communicating that he is a resource that his audience can hire to solve problems leveraging his knowledge and relationships.

  • Standardize for the purpose of scale how he supports people of color looking to enter into tech or currently working at large enterprise tech companies.

 
 
 

Brand & Service Marks

 
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Drafting Board


 

Color

AND Grandma’s Quilt

Sterling’s palette is an expression of his warm personality, ambitious vision, and grounded nature. His grandmother gave him and his siblings a piece of quilt as a child; it returns in his graphic identity as a reminder of his roots, and the network he weaves through the sewing of new connections.

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Typography

The identity features the font “Agenda” for its sophisticated but approachable forms and effortless versatility.

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Secondary Graphics

It’s frequent that people introduce each other at tech events in the Bay by how they know Terell. A bona fide connector, Sterling required his own unique graphic expression of nodes. Used in his central marks and across his activations, they bind his identity and community together.

 
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Photography

 
 

Activations

 
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Aubrey Blanche

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Services

Personal Brand Foundation

Personal Studio

The Mathpath

Global Head of Diversity & Belonging at Atlassian. Startup investor & advisor. Mathpath = (Math Nerd + Empath), iteratively balancing equations of power and identity. Recovering social scientist. Empirical queer dog mom to the power of Latina. Your contribution matters.

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“Working with iindividual is like putting fertilizer on your brain. Not only do I feel seen for my purpose more than ever, I feel more creative and optimistic than I have in years. The process and the team behind it bring out a level of depth that isn’t just useful for telling my story– it’s helped me understand the stories I tell myself.

I plan on collaborating with iindividual to grow my platform and expand my impact well into the future.”
Aubrey
 
 
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Identity Development

 
 
 

Brand Brief

Build a brand with an empathetic perspective toward all people that considers their integrity and autonomy to be mandatory; that cultivates authentic diversity and belonging in the places we work and gather; and design and substantiate the efficacy of this brand’s approach through mathematical and statistical analysis and the scientific method et large. Oh, and add a strong twist of Queer and Latina.

Platform Brief

  • Build a platform that further positions Aubrey as a thought leader in topics related to data-informed diversity & inclusion in tech and venture capital, enabling her to reframe the conversation.

  • Give her a channel to provide people of color and women with vulnerable, authentic motivational content that affirms their experiences and provides them with clear pathways into a career where they feel they belong.

  • Build Blanche’s reputation to generate leads for speaking, writing, and independent consulting.

  • Capacitate Blanche to support D&I professionals/advocates with practical tools to make their jobs easier.

 
 
 

Brand & Service Marks

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Drafting Board

 

 

Color

Taken from the traditional wool, Mexican blanket, Aubrey’s colors are a homage to her ancestry, and the great celebration of diversity at the core of her purpose.

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Typography

Sometimes curated isn’t enough: in these instances, we work from scratch. For Aubrey’s brand, we developed her own typography, called Mathpath Bold. Drawn by hand, and turned into an actual font, Aubrey can easily demonstrate the originality of her data-informed, empathetic approach to balance and belonging.

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PowerMath

The transdisciplinary nature of Aubrey’s work required us to develop an entire theoretical and visual language: PowerMath. As her platform builds, Aubrey will be releasing content in this language that will include things like: Value Statements, Equity Equations, Diversity Dividends, Inclusion Integers, Boundary Value Problems, Belonging Boxplots, Change Charts etc. Below is an example of an Equity Equation.

 
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What does opportunity look like if it were modeled through an equation?

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Secondary Graphics

To support Mathpath bold, we drew abstracted graphs, charts and diagrams to make Aubrey’s love of math as clear as day. We then contain these graphics through frames that are meant to conjure data sets, and modular modeling.

 

Photography

 
 

Activations

 
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